Die New York Times beschreibt detailliert die ungeheure Marketingoffensive, die Disney für Tron abbrennt, um einen Blockbuster-Erfolg zu garantieren:
Marketing ‘Tron: Legacy’ Brings the Hardest Sell Yet

By the time of the movie’s release, Disney will have promoted “Tron” for over three years at gatherings like Comic-Con.

SAN DIEGO — The futuristic movie “Tron: Legacy” is not just pushing the boundaries of special effects. It is redefining the Hollywood hard sell.



Disney gave Comic-Con attendees a peek at the coming merchandising storm: talking action figures with digitally projected faces.

By the time the movie arrives in theaters on Dec. 17, Walt Disney Studios will have spent three and a half years priming the audience pump. The most recent push came last week at Comic-Con International, the annual pop culture convention here. For the third year in a row, Disney teased fans with exclusive “Tron: Legacy” footage. No other movie has guest-starred here so often. [...]
Mehr auf: NYTimes